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AI customer follow-up

AI Customer Follow-Up — SMS, email and callbacks that actually happen

AI customer follow-up is automated SMS, email, and callback flows that the AI receptionist triggers after each call. Confirmations, reminders, review requests, and 'missed call' messages are sent without you needing to remember them.

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What is AI-driven follow-up?

Most lost business doesn't go to a competitor — it goes to 'nobody called back'. AI follow-up removes the manual step: the AI sets next-steps automatically after every call.

You set the rules: which templates, how many days between touch-points, which customers get flagged for personal follow-up. Skaala stays inside GDPR and local marketing law.

How it works

  1. 1

    Call logged

    The AI marks the right follow-up type — confirmation, reminder, callback.

  2. 2

    Template chosen

    The right SMS or email template is selected from context.

  3. 3

    Timing set

    24-hour reminders, same-day confirmations, review requests after the visit.

  4. 4

    STOP respected

    Automation halts immediately if the customer replies STOP.

  5. 5

    Callbacks

    Missed calls get an automatic SMS.

What follow-up runs on

Everything runs through Skaala's SMS and email services.

  • SMS confirmations and reminders
  • Email summaries
  • Calendar-tied reminders
  • Zapier for review systems

Pricing and trial

Skaala starts at $29/month (Essentials) or $149/month (Business). 7-day free trial — you register a payment method at signup but aren't charged until the trial ends, and you can cancel anytime.

See pricing details →

Highest impact where missed callbacks hurt most

Hair salons, dentists, and tradespeople see the biggest lift.

Hair salons →

What Skaala doesn't do

  • No cold outreach to contacts that haven't called.
  • No purchased lists.
  • No WhatsApp sending for now — SMS and email only.

Frequently asked questions

How many SMS are included?

A monthly quota per plan; extra SMS are billed at cost.

Can I edit templates?

Yes — all templates are editable in the dashboard.

How does consent work?

The AI asks for consent during the call and logs it.

What does it cost?

Included in Essentials ($29/mo) and Business ($149/mo).

Related solutions and resources

Ready to set this up?

Set up the templates once. Skaala runs them every day.

Start your 7-day trial

By Skaala editorialLast updated: