Answers like you, but better
Skaala learns your business — services, prices, opening hours — and answers in your voice. The customer hears a friendly, competent assistant. Not a 'press 1 for...' menu.

We free up time for what really matters.
We help businesses grow and strengthen competitiveness through AI that makes work more efficient. With intuitive technology, the customer experience improves and businesses become more sustainable.
Every day, thousands of customers call businesses across the Nordics — only to face busy lines, wasted hold time, and eroded trust. Small and mid-sized companies need the same professional telephony as enterprises, but rarely have the resources. That is the problem we saw.
Skaala was founded on a simple conviction: AI should not replace people — it should give them superpowers. Our AI business phone system answers calls, qualifies enquiries, books meetings, and transfers to the right person — around the clock, in natural Swedish, Norwegian, or English.
We build technology that frees up time for what truly matters — taking care of customers, growing the business, and focusing on the creative work only humans can do.
24/7
Always available
3
Languages (SV, NO, EN)
<30s
Setup time
100%
Calls answered
62% of calls to small businesses go unanswered. Not because the owners don't care — but because they're cutting hair, giving massages, tattooing, or cooking. Skaala fixes that.
Skaala learns your business — services, prices, opening hours — and answers in your voice. The customer hears a friendly, competent assistant. Not a 'press 1 for...' menu.
No double-bookings. No 'I'll call you back'. The customer says what they want, the AI finds a slot, confirms by SMS — done. You see the booking in Google Calendar or Outlook.
A traditional answering service costs $300–1,500/mo. A hired receptionist costs $3,000+/mo. Skaala costs less than three coffees a week — and never sleeps.
Ready to stop missing calls? See pricing and start free.
The journey began when August, driven by a conviction that AI will change how we build, create, and work, fully committed to understanding the technology's possibilities. For several years, he explored how groundbreaking solutions can be shaped even without a traditional programming background. When he began developing his own concepts that broke new ground in 2024, his path crossed with Andreas – and together they took the first step toward something bigger: the foundation of our AI assistant.
The vision then grew, and a strong team was formed. Barbro, Amer, and Pelle joined, creating a powerful combination of experience, creativity, and optimism about the future. With shared values and a clear direction, we built an environment where innovation can take off and where relationships, responsibility, and technology work together.
Since then, development has accelerated. We've met partners, explored new ideas, and shaped solutions with the ambition to elevate both businesses and people. In December 2025, we launch Skaala – a service created for the future, driven by curiosity and a desire to make AI more human, more accessible, and more powerful than ever.
A powerful combination of experience, creativity, and optimism about the future

AI enthusiast who keeps track of new AI services. His ability to see big opportunities before they reach the market makes him a driving force in our innovation work.

A driven entrepreneur in sales and tech, founder of the successful Nordedge, who now explores and captures exciting new business opportunities.

Award-winning leader in customer service with strong relationships and values. She represents the end customers' perspective to ensure our services are trustworthy.

One of Sweden's most renowned AI professionals and speakers with clear visions about AI's future possibilities. He acts as a strong coach for the business within Skaala.

A leader who has participated in transformations and development of many companies. His most recent assignment was as CEO of Early Bird AB.
Between answering the phone and doing the work. A hairdresser mid-cut. A massage therapist with oily hands. A tattoo artist in flow. They deserve the same professional phone experience as big corporations — at the price of a nice dinner.
We've spent hundreds of hours fine-tuning voice, tone, and conversation style. Skaala shouldn't sound like an automated menu. It should sound like that competent colleague who always knows the answer and never has a bad day.
Nordic small businesses are among the most digital in the world. We build the tools that keep them ahead — instead of waiting for Silicon Valley to translate their solutions into Swedish.
Our customers run businesses — they don't have time to read manuals. Skaala should be as simple as adding a contact card. Enter your opening hours, describe what you do, done.
We don't chase the feature list. We chase the feeling of your customer hanging up thinking 'what a professional salon'. Every new feature must create exactly that — or we don't ship it.
We don't sell data. We don't listen to calls for marketing. Your business conversations belong to you. We only store what you need — bookings, contact info, and call logs — and you can delete everything at any time.
No 'AI had a bad day' excuses. We test every update against real conversations before it reaches your customers. If the AI doesn't understand — it transfers to you within seconds instead of guessing.
Our founder started Skaala because he was missing calls himself. Not from a fancy office — from a flat in Stockholm with an idea and an obsession. Every feature we build starts with the question: 'Would I pay for this myself?'
A single missed call can cost you a customer worth thousands. Skaala costs $29/mo. If we don't pay for ourselves within a week, that's our problem to solve — not yours.
We don't send invoices with hidden add-ons. We don't sell 'premium upgrades' you should've had from day one. One plan, one price, everything included. That's not a business strategy — it's common sense.
Skaala is AI, but our support is human. You reach us via chat, email, or phone — and you talk to someone who can actually solve your problem. Not a chatbot sending you in circles.
We're here to help you get started