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AI receptionist + CRM

Automated CRM — a contact log that updates itself after every call

Automated CRM means contact cards, call history, next steps, and follow-up tasks are created and updated without manual data entry. Skaala builds the CRM directly from what the AI receptionist hears — name, need, time, price, and consent are logged automatically.

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What is automated CRM?

Traditional CRMs rely on someone manually entering each contact after a call. In practice, fields end up half-finished and context gets lost. Automated CRM flips this: the AI listens, extracts structured fields, and fills the card for you.

Skaala includes this on every plan. Contacts sync to Google Calendar and Microsoft 365, and Zapier connections push data into accounting, email, or vertical tools.

How it works

  1. 1

    Call is answered

    The AI receptionist answers your local number within three seconds.

  2. 2

    Fields extracted

    Name, phone, email, need, and time are parsed from the conversation.

  3. 3

    Card created or updated

    If the number is known, the existing card is updated. Otherwise a new card is created.

  4. 4

    Next step set

    Automated follow-ups are scheduled based on your playbook.

  5. 5

    Sync to other systems

    Calendar bookings, Zapier flows, and SMS confirmations all happen automatically.

Integrations that power the CRM

Skaala connects to the tools small businesses already use.

  • Google Calendar and Microsoft 365
  • Microsoft Graph for Outlook organisations
  • Zapier for accounting and vertical tools
  • SMS confirmations right after the call
  • Email summary with transcript and next steps

Pricing and trial

Skaala starts at $29/month (Essentials) or $149/month (Business). 7-day free trial — you register a payment method at signup but aren't charged until the trial ends, and you can cancel anytime.

See pricing details →

Tailored to your industry

Hair salons, dentists, lawyers, and tradespeople use automated CRM to avoid re-typing every conversation.

See how it works for tradespeople →

What Skaala doesn't do (on purpose)

  • It doesn't replace a full sales CRM like HubSpot or Salesforce.
  • It doesn't update contacts that haven't called or messaged you.
  • No positive claims around HIPAA, SOC 2, or BankID — see our security page for what's actually in place.

Frequently asked questions

Which fields are filled automatically?

Name, phone, email, need, preferred time, and consent — plus a full transcript and (with consent) an audio recording.

How does GDPR work?

Skaala is the data processor under a DPA. Call recording requires explicit caller consent.

Do I lose history if I cancel?

No. You can export contacts and calls to CSV before cancelling.

Can I edit manually?

Yes — every field on the card can be edited at any time.

What does it cost?

Automated CRM is included in Essentials ($29/mo) and Business ($149/mo).

Related solutions and resources

Ready to set this up?

Start the trial and watch the contact cards fill themselves.

Start your 7-day trial

By Skaala editorialLast updated: