Skaala
$29/mo
From $29/mo in the US, £25/mo in the UK, 299 SEK/NOK in Nordic markets
- AI receptionist + booking + CRM + payments in one platform
- Local phone number included — one per team on every plan
- 70+ languages supported in the same conversation
Competitor comparison
Skaala vs Bokamera. The full picture.
How Skaala compares to Bokamera — features, pricing, and where each one fits best.
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The short answer
Bokamera (bokamera.se) is a broad Swedish online booking platform that has been around since 2013 and serves 6,000+ businesses — explicitly across MANY verticals including car workshops, cleaning companies, bike workshops, gyms, yoga, dance halls, camping pitches, driving schools, law firms, skin therapists, hairdressers, massage, housing co-ops (BRF), laundry rooms, and conference rooms. Customer logos include Stadium, Visma, Länsförsäkringar, IntersSport, Friskis & Svettis, Castellum, Vasakronan, HSB, Sahlgrenska, and Enköpings kommun — Bokamera is not a niche beauty vendor but a generalist tool also serving enterprise and the public sector. Bokamera handles online booking, not phone or AI phone answering. Skaala is an AI receptionist plus operations platform that answers the phone. The two are complementary — Bokamera for online booking across verticals, Skaala for inbound calls. Verified 15 May 2026.
Feature Comparison
What's included, what's missing, what's extra.
| Feature | Skaala | Bokamera |
|---|---|---|
| AI call answering / AI-telefonsvar | Included | No — Bokamera handles online booking only |
| Online booking UI for service businesses | Built-in booking | Yes — Bokamera's core product |
| Customisable booking page | Included | Included |
| Local phone number included | 1 per team, every plan | n/a — no phone product |
| Languages / Languages | Swedish + Norwegian + English + 70+ more | Swedish only (no .no or .fi) |
| Customer register / CRM | Yes — with contact scoring | Yes — included in base plan |
| Payments | Stripe in-app | Qvickly integration (card/Swish/Klarna/invoice) |
| Bookkeeping integration | Via Zapier | Fortnox via Spiris invoicing |
| Access-system integration | Via Zapier | Native add-on 199 kr/mo |
| SMS reminders | Included | 2 kr/SMS on Free, 1 kr/SMS on paid tiers |
| Trial / Free tier | 7-day trial (payment method at signup) | Permanent free tier (Gratis 0 kr/mo, 50 bookings/mo) |
| Markets served | Sweden, Norway, US, UK + 70+ languages | Sweden only |
| Target customer reach | Small business / service operators | Generalist — beauty + verticals + enterprise (Stadium, Visma) + public sector (HSB, Sahlgrenska, kommun) |
| Starting price | 299 SEK/mo (Essential) | 0 kr Gratis tier / 269 kr Start / 2,599 kr Enterprise |
Pricing and what's included
Two different ways to handle customer calls and intake — compare what you actually get for the monthly cost.
Bokamera
Bokamera
Swedish booking tool — complements an AI receptionist
Public pricing snapshot
- Bokamera 5-tier ladder (SEK/mån, public homepage 15 May 2026): Gratis 0 kr (50 bookings/mo, 3 kr/booking overage, 2 services, 2 bookable resources, 2 kr/SMS) → Start 269 kr (300 bookings/mo, 1 kr/SMS) → Smart 369 kr (500 bookings/mo) → Pro 539 kr (1,000 bookings/mo) → Enterprise 2,599 kr (1,500 bookings/mo + white-label + priority support).
- Add-ons: API/Webhooks 199 kr/mån, own domain 39 kr/mån, access-system integration 199 kr/mån, booking display tablet 149 kr/mån.
- Payments via Qvickly (card/Swish/Klarna/invoice); Fortnox bookkeeping via Spiris.
- Free tier is PERMANENT — no time-limited trial.
- Swedish locale only.
Sources and full assumptions are listed below.
Sources checked
Last verified: 2026-05-15
Bokamera publishes five tiers on bokamera.se (verified 15 May 2026, prices ex. VAT): Gratis 0 kr/mo (50 bookings/mo, 3 kr/booking overage, 2 services, 2 bookable resources, 2 kr/SMS); Start 269 kr/mo (300 bookings, 1 kr/booking overage, 1 kr/SMS); Smart 369 kr/mo (500 bookings); Pro 539 kr/mo (1,000 bookings); Enterprise 2,599 kr/mo (1,500 bookings + white-label customisation + priority support). Add-ons per tier: API/Webhooks 199 kr/mo, own domain 39 kr/mo, access-system integration 199 kr/mo, booking display tablet 149 kr/mo. Payments via Qvickly integration (card/Swish/Klarna/invoice); Fortnox bookkeeping via Spiris invoicing. The Gratis tier is PERMANENT — not a time-limited trial, so Bokamera has no separate 'trial' because the 0-kr plan is the trial equivalent. Bokamera serves the Swedish market only (all URLs on `/sv/`); they do not operate in Norway or Finland. Skaala Essential is 299 NOK/mo (50 minutes including AI phone answering) and Business is 1,499 NOK/mo; both plans include one local number per team, the AI receptionist, booking, CRM, Stripe payments, and a 7-day trial (payment method at signup). Bokamera and Skaala live in different parts of the customer journey — Bokamera for online booking across 6,000+ businesses including enterprise (Stadium, Visma, Länsförsäkringar) and public sector (HSB, Sahlgrenska, Enköpings kommun), Skaala for inbound phone calls.
Where Skaala is a sensible choice
What you actually get beyond Bokamera.
Different categories that often combine
Bokamera (bokamera.se) is a Swedish booking tool for service businesses with online booking and a customizable booking page. Skaala is an AI receptionist plus operations platform. For many service businesses they are complementary. Last checked 13 May 2026.
Skaala solves the phone, Bokamera solves online booking
If the main need is a dedicated online booking tool with a customized booking page, Bokamera is an honest fit. If the main need is to never miss inbound calls with AI answering 24/7, Skaala is the focused choice.
The hybrid pattern is often right
Keep Bokamera for online booking and a customized booking page; put Skaala in front on the phone as the AI front line — the AI answers calls 24/7 and can book via Zapier. You do not have to replace Bokamera.
Included local number + 7-day trial
Skaala Essential (299 NOK/mo) and Business (1,499 NOK/mo) both include one local number per team, booking, CRM, and Stripe payments. 7-day trial. Bokamera's current pricing model — see bokamera.se as of 13 May 2026.
Deep dive
Skaala vs Bokamera — how to compare the two
Bokamera (bokamera.se) and Skaala answer different questions. Bokamera is a Swedish booking tool aimed at service businesses like hairdressers, massage therapists, and consultants — with online booking, calendar integration, and a customizable booking page. Skaala is a fully AI-driven receptionist plus operations platform: the AI answers the phone, books appointments, updates CRM, and runs Stripe payments — in Swedish, Norwegian, English, and 70+ other languages. For many service businesses they are complementary. Last checked 13 May 2026.
We have not independently verified Bokamera's current pricing structure as of 13 May 2026 — see bokamera.se for their own pricing page. Skaala Essential is 299 NOK/mo (50 minutes) and Business is 1,499 NOK/mo. Both Skaala plans include one local number per team, booking, CRM, Stripe payments, calendar sync, and a 7-day trial.
The complement pattern is often the right one. Keep Bokamera for online booking and a customized booking page; put Skaala in front on the phone as the AI front line that captures customers who prefer to call. You do not have to switch to win inbound coverage.
Honest bottom line: Bokamera is the right choice for service businesses that want a dedicated booking tool with their own booking page. Skaala is the right choice for those who want an AI answering the phone 24/7 with booking, CRM, and Stripe payments in the same product. Run both — Skaala has a 7-day trial. Last checked 13 May 2026.
FAQ
Frequently Asked Questions
What is the difference between Skaala and Bokamera?
Bokamera is a Swedish booking tool for service businesses with online booking and a customizable booking page. Skaala is an AI receptionist plus operations platform with booking, CRM, Stripe payments, and one local phone number per team. For many service businesses they are complementary — Bokamera for online booking, Skaala for phone customers. Checked 13 May 2026.
Can I use Skaala together with Bokamera?
Yes, it is a common pattern. Keep Bokamera for online booking and a customized booking page, and let Skaala be the AI front line on the phone — the AI answers calls 24/7, qualifies and transfers or books via Zapier integration. You do not have to replace Bokamera.
When does Bokamera fit better?
If the main need is a dedicated online booking tool with its own customized booking page, Bokamera is an honest fit. If the main need is to never miss inbound calls with AI answering 24/7, Skaala is the focused choice. Many service businesses run both.
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See also
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